Read this blog, grow 100 brain cells. Slag every entry, grow 200.
March 19 2009, 10:54 pm | | 6 Comments
In case you haven’t noticed it’s BrainWeek. Brought to you by DraftFCB, it’s designed to help the nation grow bigger brains in just seven days. Log in your noggin at brainweek.co.nz and you’ll get a daily serving of free, fun brain-growing exercises – quick and easy things you can do in between cranking out Cannes winners. Things like reading this blog for instance, which believe it or not will grow you new brain cells. Or better yet, having an opinion about everything you read here. Proof at last that shredding other people’s work on the blog is good for you…
6 Comments
That’s me done. I’m never going to write a better line than “log in your noggin”.
Goodbye, advertising world.
This is a great campaign, very engaging. But come to think of it I haven’t received my daily email for today.So actually it was great and engaging up til today.
Are you from FCB 12.18?
I saw a press ad and to be honest, I thought it was crap.
Someone please explain why I’m meant to think it’s good. My brain tells me otherwise.
Make the most of the social marketing gravy train while it lasts, boyo… new government agenda = whatever plays well down the RSA. Mental health? Don’t think so.
Nice idea but execution left a lot to be desired – could have done so much more with it. (Yes I’m from an interactive agency)
you can keep your free braincells. i’m already a genius