The Pond revamps its website
Revamped website helps industry to better connect with creatives.
Creative collective The Pond has completely revamped its website to help agencies better connect with self-employed creative talent, better showcase members’ skills and make the online experience more intuitive.
The site has been restructured to make searches faster and more focused giving agencies more ways to find the right creative for the job. This includes:
• By member name if you have a favourite creative
• By any combination of discipline, level or medium
• By keyword
All member portfolios have been expanded to show more work and profile information to make an informed decision.
The site has also been made content manageable meaning new work, more frequently.
The site – interpreted online by Amanda Gould (former digital associate creative director at DraftFCB New York), is part of The Pond’s new brand identity, which flowed from its new brand position: find creative independence. Which really boils down to helping keep creatives in the agency loop while they chase other creative pursuits (which agencies can in turn tap into).
Find creative independence at www.thepond.co.nz
6 Comments
The fact that The Pond considers this to be news places them firmly in Web 1.0-land. Website revamps should happen all the time. All the time. If they become something you plan, strategise, roll out, press-release and, invariably, sit back and admire for a couple of years, see you on Fail Blog.
Cool site. Best one in the industry. Easy to use.
9.08 you really are an utter tit. It’s obvious the Pond is looking to gain publicity via any ‘news’ available. Nothing wrong with that. Incidentally, how many agencies reinvent themselves on the web or for that matter even bother to blog? Sadly many ad agencies still don’t ‘get the web’.
9.08.
I don’t think they sit back an admire it. They update it weekly and do a great job in the industry overall. I know because i work through them and they provide me with work here and abroad. The more PR they get the better. No one else is doing what they are for creatives. Good people.
I reckon it would be news if any ‘big’ agencies updated their sites; most are an archive.
9:08 When you say website revamps should happen “all the time.” Do you mean every week, every month, every 2 months.” I’d be interested to hear.