AIM Proximity, Auckland takes out Best of Show and Courageous Client award at Caples

Atthe 31st John Caples Awards for Direct Marketing Excellence held in NewYork on the weekend, AIM Proximity Auckland won the Sackheim Best InShow award for their interactive ‘Get in on the secret’ Valentine’s Daycampaign for client The Warehouse. The campaign also won Gold and Silver. The judges also awarded the AIMProximity ‘iPhone Jonny’ campaign for Yellow Pages Group the coveted Courageous Clientaward, for “innovative advertising an insecure client would neverauthorise”, as well as a Silver. This is the first time in the Caples’ 31 year history thatthe one agency has won Caples’ two most prestigious awards.

AIM Proximity, together with their sister agency Colenso BBDO also won a Gold award for Vodafone.

Rapp New Zealand won two Gold and one Silver for their Telecom New Zealand ‘No one will know you are gone’ campaign, Silver went to DraftFCB, Auckland for their ‘BMW X6’ campaign, Silver went to Saatchi & Saatchi New Zealand for their Toyota Hilux ‘Motion Sensor’ Screensaver, Silver went to Lowe & Rivet NZ for their Genesis Energy ‘Tree People’ campaign . Bronze went to AIM Proximity Auckland for their ‘Xmas Elves’ self promo and Academic Excellence ‘Dead End Job’,

Speaking about the success AIM Proximity CEO Darryn Melrose said; “Thisis a fantastic result for our clients The Warehouse, Yellow, Vodafoneand for us as an agency. In these recessionary times every dollar ofmarketing spend really needs to count and be measured. It’s great to berecognised as doing the best in the World at this.

Dave King,Creative Director at AIM Proximity added, “People often complain hereabout how our lack of broadband speeds stops us competing creatively onthe world stage. These awards go to prove that by using Kiwi smarts wecan overcome these constraints and lead the World.” 

In 2008, theprestigious London-based Won Report ranked AIM Proximity number two inthe world, out of more than 900 direct marketing agencies in 73countries.

Australian results: Gold went to BMF Sydney for their Wonder Performance Bread ‘Not for Ducks’ campaign, Gold and Silver for their ‘TED 696 Project’ , Silver for their BMF ‘We’ve looking for people with heart’ self promo, Silver for their Commonwealth Bank ‘Free Bee’ campaign, Bronze for their Ella Bache ‘Ella’ campaign and Bronze for their Lion Nathan ‘HarvesTED The Trials’. Gold and Silver went to Clemenger BBDO Sydney/Clemenger Proximity Sydney for their Sega ‘Offset the Evil’ campaign, Clemenger Proximity Melbourne won Gold and Bronze for Mars ‘Tongue’ plus Silver for Black Dog Institute ‘Paint by Numbers’, M&C Saatchi, Melbourne won Gold and Silver for their Save the Children ‘Lessons in Leadership’ campaign and Bronze for their ANZ Bank ‘Dress Pattern’, Bronze went to Euro RSCG Sydney for their Tangible Financial ‘Invisible Brand’ campaign as well as their Integral Energy ‘Calculator’ campaign and Sony ‘The crowd’s story’ campaign, Bronze went to M&C Saatchi/Mark, Sydney for their Chalk Urban Art Festival ‘Disappearing Art’ campaign and their Sydney Cats & Dogs Home ‘Take me home’ campaign.

About the Caples Awards

The John CaplesInternational Awards, honoring the best in direct and interactivemarketing around the world, was founded in 1978 by Andi Emerson, adirect marketing pioneer, in order to honor well-recognised copywriterJohn Caples. With international chairs in 53 countries, it is funded byindustry agencies, clients and suppliers; is run by industry volunteersand is judged by more than 100 active, senior-level, internationalcreative professionals. Between 200-300 creatives and marketers fromaround the world attend the annual dinner and presentation.

For more information visit www.caples.org