Worthington’s One Show Diary – day one

Colenso BBDO executive creative director Nick Worthington is in Hawaii judging The One Show, one of only a handful of non Americans on the prestigious jury. Worthington offered to write a daily diary for the blog:

It’s 8pm NZ time  here in Hawaii and 6pm Aus time and everyone’s gone to bed.

I can’t help thinking that this has to be one of the last junkets.

Just seems weird in the economic climate, when we’re all working out if we can still afford to enter awards, to hop on a plane to a holiday destination to look at ads.

Truth is we’ll see the inside of a hotel room for four days solid but still it seems weird.

Makes me wonder about the proliferation of award shows.

We all admit there are too many, but we still enter them in the hope of receiving recognition.

Fair enough. But it’s got me thinking. I want our agency to be the best in its own country. NZ. And I want to be up against the rest of the world in a global who’s hot.

Colenso doesn’t need to be the best agency in the uk any more than it needs to be the best agency in asia, it just needs to be the best in NZ, that’s the first goal. And maybe the world.

BBDO needs to be the best network, but surely it can do that by all its offices doing great work in their local markets, then getting together for one big global best of the world thing.

Or maybe three.

Let’s get you guys and The Won and the Gunn to rate country by country then have 3 global shows (or one) which we all enter.

I’d say Cannes, D&AD and The One Show and that’s it. You’d have the best networks, the best country by country and the best global agency list and we’d only have to enter four shows.

Why Cannes? Well it really has defined itself as the global show.  

D&AD perhaps as it’s so craft orientated. (But it’s always going to be UK centric, so maybe it should just be a UK show.)

And The One Show, perhaps the writer’s favourite, where copy still gets truly recognised, but let’s face it, it’s mostly an American show.

Yes it’s a recession, yes Kyle our finance director is looking at making savings wherever we can and yes there has got to be a better way to celebrate the best work.

Another rant tomorrow.