Worthington’s One Show Diary – day two

ColensoBBDO executive creative director Nick Worthington is in Hawaii judgingThe One Show, one of only a handful of non Americans on the prestigiousjury. Worthington offered to write a daily diary for the blog:

The quality of the print is pretty impressive and the level of craft is inspiring, I’ve seen less than a quarter and already there’s a show’s worth.

Just gorgeous to see the attention to detail, a campaign for scrabble was a standout for me so far, no idea where it was from but it’s good.

The tv has been less inspiring and I’m hoping for some good stuff tomorrow or perhaps all the good work was in one of the other judging groups. But maybe the biggest ideas will be in the integrated and interactive.

It’s all pretty secretive and they don’t encourage discussion, in fact they actively discourage it, so it’s impossible to get a read on the what Aussie and Kiwi work is going through, but the stuff that I have seen has looked good in this company. Salad Plate, Get a Perm, Alzhiemers, but the best stuff is to come. 

It Just feels a bit weird being here and writing this as the awards at Axis are being announced back home in NZ.