Booksellers NAB’s March Ad of the Month
The topical Booksellers New Zealand ‘Black Friday’ ad, via Saatchi & Saatchi, Wellington, has won NAB’s March Newspaper Ad of the Month.
“A well written and well crafted topical ad,” said judge Marianne Harvey, winner of last
year’s $10,000 Newspaper Ad of the Year. The other judges included Tim Hall, creative director of Saatchi & Saatchi Wellington (who abstained from deciding final winner) and Paul Nagy, creative director of Clemenger BBDO, Wellington.
Client: Booksellers New Zealand
Agency: Saatchi & Saatchi, Wellington
Writer: Henry Kember
Typographer: Geoff Francis
Associate Creative Director: Scott Henderson
Creative Director: Tim Hall
Account Service: Cameron Harland
Client: Anna Burtt
Runner up was VW ‘Worth a second look’ created by DDB New Zealand.
See full details of all ads at www.nabs.co.nz (Inspiration/Ad of the Month).
The winning ad will be sponsored into the 2010 Axis Awards, and the winning creative team will receive $250 cash. The ad will also appear in the “What’s New” section of the April issue of AdMedia and is an automatic finalist for The Newspaper Ad of Year.
There are just two more opportunities remaining to win Ad of the Month and receive automatic entry into The Newspaper Ad of Year and its $10,000 cash prize. Competition round ends May 31st, 2009.
7 Comments
In your face Mr. Blah Blah.
Ashwin, manners!
The retouching in the VW ad is pretty basic. The shadow under the car was badly handled. It looks like a basic polygon shape filled with black, a blur added, and made to fit around the shape of the car.
Note to DDB studio: Must try harder. This should have been picked up.
Likewise, there are four lines of copy on the right-hand ad and only three on the left-hand ad? I’d love to know why.
And don’t even get me started on the kearning of the type. There are some things not even Indesign can automatically do.
For want of a better place to mention it, many redundancies at Aim on Friday.
A plain ad, a vanilla ad….
If you saw this in a student’s book would you give them a job?
“Vanilla”. Why do ad wankers all have to use the same buzz word of the year. A bunch of leader-following no-brainers.
Actually, the buzzwrod of the year is “redundancy”.