Clemenger Group beefs up digital offering

Clemenger Group New Zealand has expanding their digitaltalent across their agencies. Tony Burt (former AKQA London) is now atAim Proximity as Head of Planning. Says Adam Good, executive director of digital innovation for ClemengerGroup Australasia: “Tony is driving directand digital thinking that provides not only insight into consumerbehaviour but is going further into the customer journey by crafting ablueprint and ongoing plan on how brands can continue to bepersonalized and relevant to brands using both traditional and digitalchannels. Aim Proximity has been one of the first agencies in NZ toembrace consumers in control in their communication programs and assuch they have responded to this by integrating the direct, digital andtechnical planners into one strategic planning department led by Tony.”

AtColenso BBDO they have hired Hyperfactory’s lead Digital mobilecreative Allen Huang as Digital Art Director. Allen worked on many ofHyperfactory’s mobile campaigns from Toyota to Blackberry Nike toCadbury mixed with the occasional 42 Below Vodka peice. Huang holdsthree graduate degrees in new media, creative advertising and 3D gamedevelopment.He now works alongside Aaron Turk, CD of Digital at ColensoBBDO and Nick Worthington ECD as part of the agencies expanding branddemand digital creative offering.

Over at .99 agency they haverecently hired Heidi Tacbian (ex Tribal DDB Auckland and Saatchi &Saatchi) who is Head of Digital at .99 with a focus on how digital canbe used in retail and digital point of sale programs for clients.