Clemenger Group to hold free Digital Summit
Off the back of the Clemenger Group great showing at the Axis Awards where digital thinking won Best in Show for Colenso BBDO’s Read Work, the BBDO aligned agency group is holding a free Digital Summit in Auckland.
The first event will be held at the Stamford Plazza in Auckland on theafternoon of April 30th. Registration and more details can be found onthe summit web site. The plan isto hold a similar event in Wellington, Sydney and Melbourne over thecoming months.
Says Adam Good, executive director of digital innovation for ClemengerGroup Australasia: “There is a little too much preaching digital onlyas a channel out there at the moment. We wanted to hold a series oftalks on how digital thinking can be used as the glue in acommunication program rather than just a stand alone execution. Howdigital should not be see as just one channel, but rather a series ofchannels and platforms that can provide engaging customer experiences,and participation for businesses and brands as part of a entirecommunication program.”
Clemenger Group received fourteen Golds intotal across all categories at Axis plus eleven awards in the digitaland mobile categories (4 Gold, 4 Silver and 3 Bronze.) for work done byAim Proximity, Clemenger BBDO and Colenso BBDO.
Says Good: “Thedigital and mobile work entered at Axis should not be seen as a standalone digital channel piece but rather a series of ideas that offered avalue exchange that integrated into the entire communication program.The digital work had well crafted mechanics and dynamics to allow usersto go deeper and do something with the brand. Our Clemenger Groupdigital model is not to create a digital silo operation or aspecialized digital agency. To be honest I have been there and donethat when the digital age started many moons ago. Digital is nowbecoming disciplined and by that I mean it has stopped being owned byany particular agency and is absorbed into and applied for engagement(brand), customer experience (events both online and off), relationshipmanagement (direct) retail (ecommerce/point of sale) reputationmanagement (PR) and so on.”
Good said the Clemenger Group summitwould be a worthwhile event for marketers and business leaders who arelooking to digital to help create demand in communication, and productinnovation for their business.
3 Comments
Whilst Colenso BBDO’s Read Work that won at AXIS was a really cool idea, I don’t really think its “Digital”.
Just because it appears on a computer doesn’t make it so.
In no way am I rubbishing the idea, i’m rubbishing the people who think it’s “digital” – because if that’s the pinnacle of “digital” then we should also class a run of the mill static EDM as incredibly smart new-advertising thinking.
Hmm, so what would you categorise it as SK if not digital then?
Yeah, I know. It’s like the adidas “Be the Ball” stuff from a few years ago being categorised as Print. It’s one of those blurry line things. I’ll wager you the Wagu Steak at the JSH that we’ll look back at this in a few years and use it as case study about the evolution of “digital.” Or something like that. Or maybe I’m drunk.
As you were. No offence. Don’t kill me.