Sir John Hegarty on what makes great work
April 12 2009, 6:46 pm | | No Comments
BBHChairman & Worldwide Creative Director Sir John Hegarty was thekeynote speaker at this year’s AdFest. He presented his views on “Whatmakes great work”. He broke it down to seven factors:
The power of Advertising.
The power of Strategy.
The power of Ideas.
The power of Fame.
The power of Truth.
The power of Irreverence.
The power of Product Demonstration.