Hyperfactory dominates Webby’s nominations
Kiwi mobile advertising agency The Hyperfactory is up for nine Webby Awards and four honoree selections, more than all New Zealand finalists combined and second in the world.
And to cap off a great start to the international awards season, the Auckland-based global agency has two nominations in both the Ad-Tech and One Club awards.
The WebbyAwards are held in New York in early May and are regarded as the Oscarsof the online and interactive marketing community. The One Show is alsoNew York-based while The Ad-Tech Awards are held in San Francisco.
TheHyperfactory CEO Derek Handley says the company’s awards performanceoutstrips that of any New Zealand agency ever in the interactive sector.
“Thisis huge both for us and for the New Zealand interactive industry andrepresents a total domination of the increasingly important mobilecategory with the recognised work hailing from no less than fourcontinents,” Handley says.
“OurWebby Award nominations are second globally only to RG/A and equal tolegendary agencies Wieden Kennedy and Crispin Porter. Never before hasa New Zealand agency been in such esteemed company to such anextraordinary extent. Mobile is the next frontier, and to me thisconfirms we are ahead of the pack.
“We’veput in some really top work for some really great clients this past 12months and obviously the Webby judges think so too. Roll on May 5 wesay.”
TheHyperfactory’s nominations and honoree berths are all for mobile workfor global brands such as Blackberry, Nike, Coca-Cola and Toyota acrossmultiple interactive Webby categories. The company’s performance putsit in to contention for the prestigious Agency of the Year Awardpresented to the agency that performs best across all Webby Awardcategories.
Hailedby the New York Times as the ‘Internet’s highest honour’ the WebbyAwards is regarded as the leading international award honouringexcellence on the Internet including websites, interactive advertising,online film and video and mobile websites.
TheWebby’s attract more than 10,000 entries annually and the winners arechosen by members of the International Academy of Digital Arts &Sciences. The 2009 awards are being announced on May 5 (NY time) andthe winners honoured at a star-studded ceremony in New York City onJune 8.
TheHyperfactory was co-founded by brothers Derek and Geoff Handley inAuckland in 2001 and numbers amongst its clients some of the globe’sbiggest brands including L’Oréal, Coca- Cola and Blackberry.
2 Comments
I got a Webby nomination last year – it’s pretty easy. You fill out a form and send a fat cheque. Winning is a lot harder as it relies on the general public to vote for you.
I see the UN Voices project is up in 2 categories but only Hyperfactory are credited.
I thought this campaign was a Saatchi’s Sydney idea. Am I wrong Lynchy?
hmmm… seems like Hyperfactory are taking total credit for the idea.
– Peter