Alt Group scores Gold + Bronze at ADC Awards
TheArt Directors Club announced the winners of the ADC 88th Annual Awardsprogram tonight at its Awards Gala, held at the ADC Gallery in New York.
Saatchi& Saatchi, New York took out the ADC Agency of the Year and LeoBurnett the ADC Network of the year. R/GA was in the ADC InteractiveAgency of the Year and Pentagram Design the ADC Design Film of the Year.
Althoughthere were only a few entries from New Zealand, the Alt Group, Auckland managed to win metal, with one Gold, one Bronze and a Merit.
Alt Group received a Gold Cube for their work for Auckland based lawfirm Hudson Gavin Martin, a boutique legal practice specialising inintellectual property and technology law that was formed last year bythe firm’s three partners – Wayne Hudson, Mark Gavin and Simon Martin.
Based around the concept that “all good things come in threes,” theproject, which saw Alt Group designing everything from the firm’sbranding, corporate artwork, print advertising and collateral, hasalready won the company a bevy of national and international designawards, including one in February from the Type Directors Club in NewYork and the supreme Graphic Stringer at the 2008 Designers Instituteof New Zealand’s BeST Design Awards.
In April, the company also announced that their designs for the legalpractice were among just 98 selected for inclusion in the 2009 editionof the UK’s internationally acclaimed Creative Review Annual, whichshowcases the finest creative work produced worldwide in 2008.
In addition to being awarded an ADC Gold Cube at this year’s 88th ADCAwards, Alt Group also took home two Bronze Awards – one in thePackaging Design: Entertainment category for their work on NZTE’s NewZealand New Music Series and another in the Package Design:Food/Beverage category for their work for Hawke’s Bay winery, FarmgateWines.
They were also awarded an Environmental Design Merit for the Hudson Gavin Martin Corporate Art Collection.
Dean Poole, creative director at Alt Group, said the company was”stoked” with their win: “The ADC Awards are seen as being one of thehighest accolades in the industry, so for our work to have taken home aGold Cube against leading international firms is a real achievement forNew Zealand design.”
CORPORATE & PROMOTIONAL DESIGN
GOLD
Hudson Gavin Martin
Alt Group Ltd, Auckland
DESIGN PRINT
BRONZE
New Zealand New Music ‘New Zealand Trade and Enterprise’
Alt Group Ltd, Auckland
PACKAGE DESIGN
BRONZE
Farmgate Wines
Alt Group Ltd, Auckland
ENVIRONMENTAL DESIGN
MERIT
Hudson Gavin Martin ‘Corporate Art Collection’
Alt Group Ltd, Auckland
AUSTRALIAN WINNERS:
DESIGN BROADCAST
GOLD
VicRoads ‘Licence Town’
Marmalade, Melbourne
DESIGN BROADCAST
SILVER
World Wildlife Fund ‘Tick’
Leo Burnett, Sydney
ADVERTISING BROADCAST – TV
SILVER
Schweppes ‘Burst’
GPYR, Melbourne
DESIGN PRINT
SILVER
D&AD ‘Ampersand’
Frost Design, Sydney
ADVERTISING – MAGAZINE
BRONZE
Olympus ‘Binoculars’
JWT Sydney
ADVERTISING – POSTERS & BILLBOARDS
BRONZE
World Wildlife Fund ‘Lights Out’
Leo Burnett, Sydney
This year marked the first time ADC named an Agency, Network, DesignFirm and Interactive Agency of the Year. Winners scored the mostcumulative ADC Cubes across all categories for the year. The winnerswere:
• ADC Agency of the Year: Saatchi & Saatchi, New York with eight awards (four Gold, one Silver, one Bronze, two Merit)
• ADC Network of the Year: Leo Burnett with 12 awards (three Gold, two Silver, six Bronze, one Merit)
• ADC Design Firm of the Year: Pentagram Design with six awards (one ADC Design Sphere, one Gold, two Bronze and two Merit)
• ADC Interactive Agency of the Year: R/GA with three awards (two Silver, one Bronze)
Saatchi& Saatchi, New York collected the most ADC Gold Cubes with four,followed by Ogilvy & Mather, Frankfurt and Leo Burnett, London withthree each. Burger King work from Crispin Porter + Bogusky was highlyawarded, collecting an ADC Hybrid Cube and a Gold Cube in Interactivefor “Whopper Sacrifice” and a Gold Cube in Advertising-integratedcampaign for “Whopper Virgins.”
There were no winners of the newly created ADC Black Cube for best-in-show in a category.
“Asurprising development of the ADC Black Cube’s inaugural year is thatnone were awarded by the advertising, design or interactive juries,which reflects a rigorous judging process that does not separate theidea from execution or innovation or art direction,” said Ami Brophy,CEO, ADC. “Our newly minted ADC Black Cube was introduced to elevatethe best in show by channel – the ‘goldest’ or ‘uber gold’. Now, we’llhave to wait till the ADC 89th Annual Awards to see what work capturesADC Black.”
YouTube was selected to receive the ADC VisionAward, presented by the ADC Board to a company or individual whose workembodies the ADC mission to connect in new and exciting ways, provokethe industry, address important issues and presents breakthroughideas. Past recipients of the ADC Vision Award, established in 1954,include IBM, Volkswagen, RCA, Levi-Straus, Ford, MTV Music Televisionand Martha Stewart Living Omnimedia.
All Gold, Silver and Bronzemedalists and Merit winners will be included in the Art DirectorsAnnual 88, a hardcover book to be published by RotoVision SA inNovember 2009. To view the complete list of ADC 88th Annual Awards,ADC Design Sphere and ADC Hybrid winners, CLICK HERE