New Zealand ranked #7 at One Show Interactive
NEW YORK – New Zealand’s BBDO agencies scored all three Pencils – two Silver and one Bronze – at the 2009One Show Interactive Awards in New York last night, placing us #7 inthe world, behind the USA, Sweden, Japan, the UK, Australia and Germany. Now inits 12th year, One Show Interactive reflects the expanding realm ofonline and digital work.
Australia also performed admirably, winning three Silver Pencils and a Bronze Pencil, and was placed fifth.
Colenso BBDO Auckland won A Silver Pencil (shared with AIM Proximity)for Yellow Pages ‘Yellow Treehouse’ and a Bronze Pencil for New ZealandBook Council ‘Read a book at work’ while sister shop Clemenger BBDOWellington won a Silver Pencil for New Zealand Transport Agency’Distracted Drivers’.
Saatchi & Saatchi Australia scored a Silver Pencil for their UNVoices Project, as did Clemenger BBDO Sydney for Sega ‘Offset the Evil’and CumminsNitro, Brisbane for Tourism Queensland ‘Best Job in theWorld’. GPY&R Melbourne won a Bronze Pencil for Spring Valley’Sensibles.
Aussie owned Droga5, New York won three Gold Pencils, two for JewishCouncil for Education & Research ‘The Great Schlep’ and one for NewYork City Department of Education ‘Million’. The agency also scored aBronze Pencil for Activision ‘Bike Hero’.
“This was an amazing collection of work,” said Kevin Swanepoel,president of The One Club. “Agencies responded to a tough economy andan uncertain media landscape with talent, boldness of thought andfearless determination.”
The top Pencil winners at this year’s One Show Interactive include:
Goodby Silverstein & Partners: – 1st Interactive Agency of the Year Award.
Total of 7 pencils (5 Gold, 2 Silver).
R/GA: Total 7 pencils (2 Gold, 1 Silver, 4 Bronze).
Crispin Porter + Bogusky: Total of 6 pencils (2 Gold, 3 Silver, 1 Bronze).
This year’s One Show Interactive served as the closing night of thefirst ever “Creative Week NYC.” Hosted by The One Club, “Creative WeekNYC” included three prestigious awards shows honoring the year’s bestachievements in advertising, interactive media and design in additionto events devoted to digital, music, film and the fine arts. The OneShow Interactive after party featured the California based rock band”We Are Scientists” from Sony ATV.
See all the pics of Creative Week NYC
The winners of 2009 One Show Interactive:
