Whole Water adds Sugar for launch
May 19 2009, 7:30 pm | | 2 Comments
Sugar has launched Whole Water for Fonterra led by an effects-laden commercial directed by Linds Redding via Department of Motion Graphics.
Agency: Sugar
ECD: Nigel Corbett
Art Director: Marc Chetcuti
Agency Producer: Pat Cox
Music + Sound: Liquid
More on the production HERE

2 Comments
I just read all 1000 words about the ad and didn’t spot a word about the idea. Learned a bit about fluid mechanics, though.
I’ll bet Honda is fuming that their pet agency spent some time on another client…