TBWA\Whybin wins 2degrees account

New Zealand’s new mobile telecommunications entity 2degrees has appointed TBWA\Whybin to their account following a competitive pitch.

2degrees, which will be launching New Zealand’s third nationwide mobile phone network in August, is intent on putting Kiwis back in control and giving them the freedom to use their mobiles whenever and however they want.

TBWA\Whybin TEQUILA\ is already hard at work collaborating with 2degrees and preparing them for a full service brand launch.

SaysDavid Walden, CEO of the TBWA\Whybin TEQUILA\ Group of Companies: “Thisis a really exciting win for us and the entire agency, all the more sobecause we’ll be up against Telecom and Saatchi’s and Vodafone andColenso and that’s going to make life really interesting. 2degreespromises to really disrupt the telecommunications industry and that’san important part of what the TBWA\ offer is all about too, so it feelslike a great fit.”

2degrees CEO Mike Reynolds is equallyenthusiastic about what the new relationship means for both businesses:”We were impressed with the creative and strategic thinking TBWA\demonstrated and they did a great job of understanding what we’re allabout and what we are trying to accomplish in the market. We’re lookingforward to working closely with them in the coming weeks and months,”he says.