Deja View: It’s a small whirl
May 28 2009, 2:05 pm | | 7 Comments

This week’s crop of ads at Bestads turned up two nearly identical concepts which got us in a bit of a whirl, one created for Handee by Colenso BBDO, Auckland (picked as one of this week’s best Outdoor), the other uploaded soon after for Scottex via JWT Milan.

7 Comments
This just shows that they didn’t need to make the paper towels blue to work.
Isn’t it funny how when you create work designed to fit a hackneyed award-chasing formula, it just comes out the same? Good to know I needn’t worry about Colenso chasing my clients when they’re preoccupied with this kind of tosh. Maybe I should speak to some of theirs.
So who copied who? Oh wait ….. works at Colenso, you little Snake you
Similar execution but totally different idea.
I thought Emanuel was distancing himself on it by being credited as Copywriter…
Ah the Cal-la-copier strikes again
Outdoor eh? Billboard then?
Interesting Media strategy for handee towels. One would have thought that a DPS in the Women’s Weekly might have been more appropriate.