Federation announces three new wins
Federation, the Agency started by former DDB managing directors Sharon Henderson and Murray Reid, is continuing its winning streak, announcin another three new business wins to add to its successes earlier this year.
The Feds have been appointed to handle all of the Australian business for existing New Zealand client Cavalier Bremworth. Murray Reid says: “Cavalier Bremworth is one of our foundation clients. This new appointment includes the brand, digital and media business for the Australian market. It’s great to see work going the other way for a change – getting New Zealand produced brand work into the Australian market.”
Federation has also just been appointed to handle all of the direct and digital marketing business for retail stationery giant, Warehouse Stationery.Sharon Henderson says: “It’s a substantial client with a serious focuson customer growth. We’re absolutely delighted to be partnering withWarehouse Stationery. It also means we’ll be working alongside ourfriends at M&C Saatchi.”
And with its third win, Federation is moving into the travel sector as the through-the-line agency for Accor Hotel group. Henderson says: “Accor Group includes the well-known hotel chains ofSofitel, Novotel, Ibis, Mercure and more. We’re no strangers to thetravel industry, having worked extensively with travel clients like AirNew Zealand in previous roles.” The agency’s first work for thisclient, a B2B campaign, is about to launch shortly.
Henderson and Reid are optimistic about the year ahead: “We believethe industry in New Zealand is experiencing a shake-up with largeclients turning away from old traditional models in search of morenimble, results-oriented solutions – solutions like Federation.”
25 Comments
Its a pity they couldn’t think of an original name for themselves.
Fantastic result, well done.
Tony? I’ve heard that name before, I think in the UK.
Good name. Good people. Nice one guys.
There is an agency in Auckland called Federation Media. They’ve been around for a few years. They do mainly digital, but some print and brand work. If I was them I’d be on the phone to my lawyers.
There are two agencies in Auckland called Saatchi. Big deal.
Everyone knows who Shaz and Muzz are. Don’t see the confusion myself.
Are they named after Federation as in the good guys in Star Trek, or as in the bad guys in Blake’s 7?
I can’t believe I just wrote that.
There are two agencies in Auckland called Saatchi? Bloody hell, what will Rocky say when he finds out? Don’t think he knows.
Not to mention the Trade Federation in Star Wars 1. Or 6 or whatever it was
Hey Feds. That’s cool.
http://www.federationmedia.co.nz/
Sharen may have left DDB but it is good to see that she still has the art of great spin in her skill set. I’ve missed the great humour in her press releases, although she was a bit late for the comedy festival.
yes, there are 2 agencies with the word ‘saatchi’ in them – they were both started by the same people.
Tell you what, you go and start an agency with the word ‘Saatchi’ in it – how about ‘Saatchi & morons’ see how far you get before their lawyers get in touch with a ‘cease and desist.’
Back to the alleged wins for a moment.. Warehouse Stationery has a serious focus on customer growth because the business is tanking. Read any Warehouse annual report from the last 10 years. Mind you, the new M&C ads are, well, transformational, so I’m sure that will turn around soon. Almost as good as the new House of Drivel campaign out of Saatchis. And on another note, does Saatchi not know they’ve just launched an enormous campaign for their biggest client? Shouldn’t they have publicised it here? Or are they scared the whole world will rip them to bits? (I’m talking Telecom XT launch, by the way, not Rodney District Council Road Safety. Understand your confusion though.)
WSL is not a great win. They change agency every year or so in an effort to drive down costs. The website was done less than 2 years ago, and as a business they don’t get digital (which is just as well as Federation probably don’t get digital either.). So that leaves some flyers. Score!
Bloody industry’s full of it. Saatchi Saatchi and M&C Saaatchi. 20/20 and Twenty. (20/20 been around for a decade – wonder if they know about Twenty?) Agencies with initials coming out of our arses. JWT. Y&R. DDB. TBWA. M&C. BBDO. Not an orginal fucking name yet.
Completely agree about the new House of Drivel campaign that’s come out of Saatchi’s. Jeepers. They changed agencies for THAT? Saw them coming. Reads and looks like old Telecom ads.
The new XT stuff is ok.
Went past a Telecom shop this weekend and it was packed. At least it’s working. Bet House of Unravel can’t say the same.
Does anyone know who Miss Lucy’s agent is, now that she’s available?
I’d get in fast 10.06, before House of Travel realise the huge mistake they’ve made and try to get her back.
Which huge mistake are you talking about? The pitch outcome? Sorry, “pitch” outcome?
House of Travel would win the Misery Guts of the Year Advertiser’s Award.
Today’s NZ Herald Ad Headline: “Isn’t it funny how the excitement of duty-free shopping tends to wear off after 6 hours? ”
The poeple who work at House of Travel obviously don’t like travelling! Blimey. Talk about unselling the sizzle! What are Saatchi’s doing! Trying to murder the travel industry and their client with it?
Back to the “win”… Warehouse Stationery marketing person left yesterday.
Love it. Misery Guts of the Year Award.
New category in AXIS coming up. Saatchi already having unfair advantage.
At least Federation is making a go for their clients and themselves in the current climate. Clients are cost conscious today so better get used to it .( and I’m not even in this industry)