Asia-Pacific entries to Cannes Lions drops just 10% despite worldwide decline of 20%

The Cannes Lions seem to be recession proof from an Asia Pacific perspectivegiven the breakdowns of entry levels to the festival this year. Whileoverall entries to Cannes are down 19.9% entries from Asia-Pacific areonly down 10.4%, something that is no doubt pleasing to the Festivalorganisers. A fall of just over 10% is an amazing result given thedepressed economic position of the industry in our region and all thenegative talk of cutbacks amongst networks. Asia-Pacific entries this year totaled 5157 compared to 5757 last year.

However, New Zealand has dropped in line with the rest of the world, entering 290 this year compared to 376 entries in 2008.

Thenumber of entries from Australia is 784, down from 822 last year, Singapore this year is 458, just 17entries less than the 475 last year, Thailand entered 406 entriescompared to 482 last year, India dropped to 982 entries from 1109 in2008 and Japan fell from 957 to 747 entries.

Surprisingly, HongKong and The Philippines actually increased their entry levels thisyear. Hong Kong’s entries jumped almost 50% – from 154 in 2008 to 310this year. Entries from Manila increased to 202 from 167 twelve monthsago.

On a world wide scale Cannes Lions entries from their threemost prolific countries have drastically declined. The USA is down25.2% to 2726 entries. Brazil is down a huge 38.3% to 1519 and the UKis down 24.4% to 1316 entries. 

Below is a country-by-country breakdown. Last year’s entry levels are in brackets.

• Australia – 784 (822)
• China – 438 (467)
• Chinese Taipei – 41 (73)
• Hong Kong – 310 (154)
• India – 982 (1109)
• Indonesia – 60 (56)
• Japan – 747 (957)
• Korea – 168 (292)
• Malaysia – 236 (283)
• New Zealand – 290 (376)
• Pakistan – 4 (12)
• Singapore – 458 (465)
• Thailand – 406 (482)
• The Philippines – 202 (167)
• Vietnam – 31 (32)