Spark PHD and PHDiQ retain Vodafone business

Following a six month pitch process, Spark PHD and PHDiQ have announced they have retained the Vodafone media and digital business. Spark PHD held the Vodafone media account for nine years prior to the pitch.

One of the largest and most prestigious media accounts in the country,the pitch covered all of Vodafone’s media requirements, including alldigital and search.

As New Zealand’s leading mobile provider,Vodafone has worked with Spark PHD over the last nine years ondeveloping some of the country’s most successful and awarded mediacampaigns, including the launch of TXT, PXT, video calling, and thelaunch of Make the Most of NOW.

Vodafone’s General Manager ofBrand and Communications, Natalie Sutherland, said the pitch processwas a great way for Spark PHD to demonstrate its in-depth knowledge ofboth the category and the market: “The high standard of work fromSpark, during its tenure on our business and during the pitch process,made the agency stand out. We are very excited to continue working withthe team from Spark.”

Spark PHD’s Louise Bond says the process was rigorous and challenging, yet exciting for the Spark PHD team.