No Yellow Pencils for NZ at D&AD

New Zealand would be disappointed tonight at the D&AD Awards inLondon, failing to convert its two Nominations into YellowPencils. New Zealand had two Noms: Warehouse ‘The Great Love Conspiracy’ via AIM Proximity Auckland and New Zealand Book Council ‘Read a book at work’ via Colenso BBDO Auckland.

In contrast, Australia had a brilliant night, converting its record 10 Nominations into four prized YellowPencils. Yellow Pencils went to BMF Sydney for their TED 696 Project campaign for Lion Nathan Australia in the Branding category: Printed Material category, UN Voices Project from Saatchi & Saatchi Sydney in the Mobile Marketing category, Sydney Dogs & Cats Home ‘Throw us a bone’from M&C Saatchi, Sydney in the Mobile Marketing category and aself promo for Christopher Doyle in the Writing for Design category.

Majority Australian owned agency Droga5 New York pulled off a major coup, winning two of only fourBlack Pencils awared tonight.  ‘Million’, the programme that ‘turned academic achievement into a brand’ won in Integrated, and ‘The Great Schlep’, the film in which comedian Sarah Silverman championed Obama to Jewish voters before the US election, won for Writing in Viral.

54 Yellow Pencils were awarded on the night. View all the winning work HERE

PIC – CB caught Saatchi Sydney ECD Steve Back and CD Dave Bowman – both of whom worked at Saatchi’s in Auckland – at the D&AD Awards tonight