Nine shortlists in direct for New Zealand

New Zealand picked up nine shortlists in direct with RappAuckland, Saatchi & Saatchi Auckland and DDB Auckland picking up twoshortlists each, and Y&R Auckland picking up one. Rapp’s shortlists werefor Telecom New Zealand’s ‘No one will know you are gone’ and ANZ Bank’s’GettinguThru’. Saatchi & Saatchi Auckland’s shortlists were both forRodney District Council’s ‘Grenade’ while AIM Proximity Auckland’s were forYellow Pages ‘iPhone Jonny’ and ‘Yellow Treehouse’, the latter jointly enteredwith Colenso BBDO. Y&R Auckland’s shortlisted entry was for MicrosoftWindows Server 2008 ‘Virus’.
Meanwhile, Australia has picked up 19 shortlists in direct, thecategory dominated by Cummins NitroBrisbane’s Tourism Qld ‘Best Job in the World’ with three shortlists and BMFSydney’s Tooheys Extra Dry ‘TED696 Project’ also picking up three shortlists.Clemenger BBDO Melbourne also scored three shortlists across three differentcampaigns: Four ‘n Twenty Pies ‘Magic Salad Plate’, Starburst ‘Leftover Sugar’and Foster’s Carlton Dry ‘Team Dry’. See below for the full list.
NEW ZEALAND
* Rapp Auckland Telecom New Zealand ‘No one will know you are gone’
* Rapp Auckland ANZ Bank ‘GettinguThru’
* Y&R Auckland Microsoft Windows Server 2008 ‘Virus’
* Saatchi & Saatchi Auckland Rodney District Council ‘Grenade’ (Dimensional Mailing)
* Saatchi & Saatchi Auckland Rodney District Council ‘Grenade’ (Charities)
* AIM Proximity Auckland Yellow Pages ‘iPhone Jonny’
* AIM Proximity/Colenso BBDO Auckland Yellow Pages ‘Yellow Treehouse’
* DDB Auckland Pascall ‘When will the bubble burst’
* DDB Auckland Pascall ‘When will the bubble burst’ (Direct Response)
AUSTRALIA
* Lowe Sydney Football Federation Australia ‘The Missing H’ (Ambient Media)
* BMF Sydney Tooheys Extra Dry ‘TED696 Project’ (Ambient Media)
* BMF Sydney Tooheys Extra Dry ‘TED696 Project’ (Product Launch)
* BMF Sydney Tooheys Extra Dry ‘TED696 Project’ (Best Integrated Campaign)
* Lavender Sydney Youth off the Streets ‘The Longer they’re here’
* M&C Saatchi/Mark Sydney Optus ‘Grrr for what you want’
* Three Drunk Monkeys Zapruder’s Other Films ‘The Gruen Transfer’
* Cummins Nitro Brisbane Tourism Qld ‘Best Job in the World’ (Traffic Building)
* Cummins Nitro Brisbane Tourism Qld ‘Best Job in the World’ Cummins Nitro (Travel, entertainment and Leisure)
* Tourism Qld ‘Best Job in the World’ (Best Integrated Campaign)
* Clemenger BBDO Melbourne Four ‘n Twenty Pies ‘Magic Salad Plate’
* Clemenger BBDO Melbourne Starburst ‘Leftover Sugar’
* Clemenger BBDO Melbourne Foster’s Carlton Dry ‘Team Dry’
* The Hallway/Happy Soldiers Zuji Online Travel ‘Zuji Beans’
* Whybin\TBWA Sydney/Tequila Campaign to Ban Landmines ‘Lost Sock Appeal’
* Leo Burnett Sydney WWF Earth Hour ‘Vote Earth Direct Charities’
* Droga5 Sydney Virgin Mobile ‘Right Music Wrongs’
* George Patterson Y&R Melbourne Schweppes Spring Valley ‘Save Your Sensible’
* Saatchi & Saatchi Sydney Lion Nathan ‘Carb Relief’

1 Comment
Is DDB a direct marketing agency?
Or is it just that the Direct category is easy pickings for brand agencies wanting some metal at Cannes.
Just wondering.