One Silver, two Bronze for NZ at Outdoor Lions

New Zealand won one Silver Lion and two Bronze Lions at the Outdoor Lions awarded tonight.

Saatchi’s Aucklandoffice scored two Bronze Lions while top New Zealand honour went to ColensoBBDO, which won a Silver Lion for Rodney District Council’s ‘Haunting Girl’.

The Grand Prix was awarded to TBWA\Hunt\Lascaris South Africa for a campaignfor The Zimbabwean newspaper, which sawreal Zimbabwean money used to make up the ‘Trillion Dollar Billboard’ as partof a fundraising campaign for The Zimbabwean which had been forced out of the country by theZimbabwean government.

Also contending for the Grand Prix was US campaign from BBH for the launch of the Oasisalbum ‘Dig Out Your Soul’. To promote the launch buskers performed theirversions of the new songs on the streets of New York, with video recordings ofthe songs then going viral on the internet.

Much of the talk from the jury revolved around the use oftechnology in outdoor, and the proliferation of non-traditional forms ofoutdoor.

Jury president Akira Kagami, global executive creativedirector at Dentsu, said: “We’re tried really hard to find out what is thefuture, and what do we have today, we did not think about the past.”

Australia was represented by BWM executive creative directorRob Belgiovane. He said: “Australia did really well in the finalist stage, butonce it got down to all the finalists from around the world, you would have tosay that some of the Australian work looked too traditional and it sort of gotgazumped by some of that new thinking like The Zimbabwean. There were some real highlights for Australia butyou could see we were getting slightly outdone in some of the technology areasand probably we had a lower list of entries from day one.”

New Zealand

Silver Lion

Colenso BBDO Auckland

Rodney District Council

‘Haunting Girl’

Bronze Lion

Saatchi & Saatchi Auckland

Rodney District Council

‘Grenade’

Saatchi & Saatchi Auckland

DB Breweries

Campaign: ‘Roller Blader’, ‘Gangster’ ‘Hockey Player’