Three Bronze Lions for NZ at Media Lions

New Zealand advertising agencies outperformed their media counterparts at the Cannes Media Lions tonight, with Colenso BBDO and TBWA\Whybin winning one Bronze Media Lion each and OMDtaking a Bronze Lion.

Colenso BBDO Auckland won for Yellow ‘Treehouse,TBWA\Whybin Auckland won for Adidas New Zealand/New Zealand Rugby ‘This is not a jersey’ and OMD Auckland won for Bridgestone ‘The DrivingForce’.

The Grand Prix was awarded to JWT Tokyo for a campaign thatsaw KitKat bars used as good luck messages that could be purchased and postedwithin Japanese post offices.

Jury President Nick Brien, president and chief executiveofficer of Interpublic’s Mediabrands, said the entry criteria had changed thisyear: “We significantly upweighted the focus on ROI andaccountability. We received many entries that very big ideas, that had goodexecution, but failed to deliver a level of rigour in proving that these hadbeen successful results. The focus here was solutions, solutions that worked,”he said.

Bronze Lion

OMD Auckland

Bridgestone

‘The Driving Force’

TBWA\Whybin Auckland

Adidas New Zealand/New Zealand Rugby

‘This is not a jersey’

Colenso BBDO Auckland/AIM Proximity Auckland

Yellow

‘Treehouse Restaurant’