Silver and Bronze for NZ at Design Lions

NewZealand picked up a Silver and a Bronze at the Design Lions lat night. ALT Group Auckland won a Silver Lion for its ‘Hudson GavinMartin Identity’ and a Bronze Lion was awarded to Colenso BBDO Auckland for its work for Papakura &Franklin District Council ‘Bleeding Billboard’.

New Zealand had three shortlisted entries, to Australia’s five.

The Grand Prix was awarded to McCann Worldgroup Hong Kongfor its campaign for Nike Hong Long ‘Paper Battlefield’. The campaign topromote basketball for Nike saw McCann’s design a template which theprofessional basketball players then used to design personalised posters.

Jury president Sylvia Vitale Rotta, chief executive of TeamCreatif, said the entries had been an improvement on last year, which was theinaugural Design Lions: “Last year the entries were good, but there wasn’tanything particularly innovative. You could feel that people were ‘lets sendsomething and see how it’s going to go. This year you really felt people weresending bigger, larger projects. The creative level was very strong, and allvery contemporary. You didn’t feel you were seeing projects that were re-hashedor projects done three of four years ago.”

NEW ZEALAND

Silver Lion

ALT Group Auckland

Hudson Gavin Martin

‘Hudson Gavin Martin Identity’

Bronze Lion

Colenso BBDO Auckland,

Papakura & Franklin District Council,

‘Bleeding Billboard’