Film Lions: Y&R Auckland strikes Gold

Y&R Auckland won New Zealand’s only Lion at the Film Lions, snaring Gold for their ‘Dying Old’ spot for BreastCancer Research Trust.

The Grand Prix went to an interactive long form piece of work by Tribal DDB Amsterdam for Philips called ‘Carousel’.

DavidLubars, jury president and chairman and chief creative officer BBDONorth America, said of ‘Carousel’: “It’s a film that by itself is quitebrilliant and beautifully executed, but if you watch on it online andhold your cursor over it you realise there are films within the film.You can interact with it and play with it. The work must now drawviewers in voluntarily, we’re no longer passive victims watchingtelevision.  And to draw them in voluntarily it has be extraordinarily creative, and just mind blowing.”

Australiawas represented on the jury by Saatchi and Saatchi Sydney executive creativedirector Steve Back. On Y&R Auckland’s ‘Dying Old’ spot, Back said that “out of the all the public service category it touched the most people.”

Headded: “The ‘Carousel’ work just moves things on leaps and bounds, andwe wanted something that reflected the future of the business, so thatnext year people will start to move on that.

“Thescary thing is how the shine is coming off television and moving intolong form, that’s where the category is going to grow.”