TVNZ appoints AIM Proximity over Saatchi’s
July 13 2009, 8:09 pm | | 4 Comments
AimProximity will take over from Saatchi & Saatchi as the lead ad agency on the TVNZ business.
Jason Paris, Head of Marketing & Head of Digital Media at TVNZ, says the move is part of the organisation’s progression to become New Zealand’s leading television and digital media company: “We have worked with both Saatchi & Saatchi and AimProximity for a number of years, but it makes sense for our digital partner to now take the lead. Our huge thanks to the Saatchi team; we are in a strong position in no small part due to their contribution to our business.”
4 Comments
crikey. No DJS???
Their ambient and radio budget alone must be one of the largest spends around
If I recall Saatchi’s press release about their new MD and GM correctly, TVNZ was the new MD’s ‘personal account’ that she would be looking after. Not much looking after going on if a dm agency can take it from right under her nose. Is Telecom (being ‘looked after’ by the new GM) going the same way?
gotta be kidding me