Ideas Culture: global creative ideas service comprising 170+ Ideas Agents via Twitter offers a ‘secret weapon’ for marketers

Marketing services agencies can now add firepower to brainstorming sessions and ideas generation following the launch of Ideas Culture,a service that delivers unlimited fresh ideas using a global team ofIdeas Agents recruited via Twitter to solve creative challenges.

IdeasCulture offers an invaluable creative resource for marketers and PRagencies constantly pitching for business and injects fresh thinkinginto existing client campaigns.

The brainchild of former Ms Megabyte technology expert Yvonne Adele,Ideas Culture is based on a methodical approach to idea generation,which combines creating thinking methodologies developed from Yvonne’s20 years of business and problem-solving insight with improvisationtheatre activities and world’s best practice creative thinking research.

Ideas Culture fuels creative thinking and delivers fresh ideas via three key services:

Ideas While You Sleep – on online service whereby agencies cansubmit a creative challenge by 4pm, have a global team chosen from 170+Ideas Agents work on it overnight, and receive an ideas pack including100+ ideas by 10am the next morning. The pack also includes supportingevaluation and implementation templates. .

Ideas With You – a fully facilitated interactive workshop tofire fresh thinking, working through a series of creative thinkingtechniques and idea evaluation to bring ideas to life.

Ideas Via You – tools and techniques accessible by phone or email to kick-start and energise brainstorm sessions.

Yvonne said Ideas Culture provides a new ‘secret weapon’ for agenciescontinually pitching fresh ideas but may not always have the time,resources or thinking space to generate a ‘killer’ idea: “Ideas are thelifeblood of advertising, marketing and PR agencies but the reality isit can be difficult to drive creative thinking while running on empty.How many times have brainstorm sessions fallen flat or old ideas havesimply been recycled?”

“Imagine having 100 or more new ideas delivered to your inbox in lessthan 24 hours that will give your next client campaign a creativeedge,” Yvonne said.

Yvonne hatched Ideas for You by conducting her own live brainstorm andcame up with the idea to post a request on Twitter to recruit potentialbrainstormers – 72 registered overnight.

Ideas Culture’s army of Ideas Agents has since grown to over 170 ineight countries, ranging from multi-national CEOs, entrepreneurs andprofessionals to comedians, retirees and students. All Ideas Agents arepaid for their ideas, which are owned by the client that submits thecreative challenge.

“Key to the success of Ideas for You is each Ideas Agent brings theirown set of unique thoughts, insights and experiences. Creative thinkingtheory has proven that the best way to spark new ideas is to use fresheyes and random connections,” Yvonne said.

Australian radio network Austereo (FoxFM/2Day/Triple M) recently engaged Ideas Culture to helpcreate campaign ideas that would entice a leading console game companyaway from their usual TV and online advertising. From more than 70ideas, 10 top ideas were chosen using Ideas Culture tools, from whichone was worked up and pitched to the client, resulting in half amillion dollars in extra advertising revenue.

Ideas Culture has fostered ideas generation for a range of othermarketing challenges including motivating sales staff, increasing webvisitation, marketing a city precinct, educating consumers on arecycling product and developing a social networking strategy.