Seen+Noted: Women’s Refuge and TV3 ‘Hitched’

Saatchi& Saatchi, Wellington was tasked to get people to donate to the Women’s Refuge Annual Appeal. A lot of domestic violenceads leave little to the imagination. This one leaves a lot.

The spot has been included in this week’s Top 6 on Bestads, voted the runner up by guest judge Andy Bird, head of art at Ogilvy London.

Also, in the Top 6 Outdoor, TV3 ‘Hitched’ – a good stag do often ends with the groom being hand cuffed semi-nakedto a street sign – which is exactly what Colenso BBDO Auckland did tohelp promote the premiere of the new reality TV show Hitched (whichfollows kiwi couples in the lead up to the big day).