Seek censors Resn’s naughty job ad
Political correctness and creative dampening was taken to a new height as Seek.co.nz recently censored Wellington digital & interactive agency Resn’s job listing because of its content.
Says Resn’s digital strategist, Andy Williams: “We didn’t know that the word ‘communist’ is offensive along with the word ‘porn’ and the word ‘freaks’. But Seek said we are allowed to use ‘porn’ if we were advertising for a secretarial position in the porn industry. Also the word ‘drunk’ can be seen as offensive too. We understood how the word ‘shit’ could be offensive though.
“We were also told by them ‘…you won’t get anyone replying to a job description written like that.’
“We Tweeted it and has heaps of great feedback from the industry and even a recruitment agent who loved it. To cap it off when we posted the ad on TradeMe.co.nz they actually personally rang us up and thanked us for such a hilarious and refreshing ad. At least some big New Zealand brands are still having fun in these ‘tough’ times. They placed the ad without censorship and even let us feature it.”
4 Comments
Nice work chaps! Hammers
Cry me a river nerds.
When did peoples desire to publicly declare how unhealthy they are through watching porn becomes cool?
Who cares what people think about the advert, I kinda like reality 😉 and censoring it is just going way too far.
Michelle – Unhealthy? I guess you don’t enjoy a very interesting sex life I feel sorry for your partner? boring.
Seek – NZ Companies are so far behind, almost Victorian? in the what they offer to employees, the working environment, incentives etc, it’s long overdue that things moved towards a modern working environment, of course I understand the advert could just be lip service.
– Sandra
(thanks for the lulz, no grammar trolls please)