Advertisers Association swells its ranks

The Association of New Zealand Advertisers Inc (ANZA) has created a new senior management role in response to business growth and increased demands for its services.

Lindsay Mouat (left) has been appointed to the position of General Manager, Commercial. Mouat has held a variety of business management positions, including that of New Zealand Director for Unilever and marketing roles with Glaxo and Fletcher Challenge, and has an in-depth knowledge of the New Zealand advertising landscape.

Mouat’s role will be to position and promote ANZA’s mission andvalues to members, advertising agencies and media organisations, inaddition to managing the advertising and promotion pre-vetting systemsfor liquor and therapeutic products.

He will work with and report to Jeremy Irwin, formerly ANZA ExecutiveDirector, who now becomes Chief Executive Officer. Irwin continues towork with members, industry and government organisations on advertisingand marketing communications issues, with a focus on political advocacyand developing closer relationships with the Australian industry.

Says Irwin: “Lindsay’s appointment is extremely good news for the New Zealand advertising and marketing community. ANZA’s business has grown considerably in the past few years and weexpect further growth. Adding a new senior management position to ourteam ensures we are well-placed to come out of the recession strongerthan ever, and allows us to work even harder on behalf of the NewZealand advertising industry.”

Says Mouat: “I look forward to providing a renewed focus onmembership service and support. Advertisers are faced with anincreasingly complex media environment at a time when their need forboth efficiency and effectiveness from their communications strategiesis greater than ever. ANZA has a key role to play to ensure that theseobjectives can be met.”