End of era as TV3 splits with Colenso BBDO
After a 20 year relationship, TV3 is ending its agency contract with Colenso BBDO.
“We have decided to embark on a fresh strategy for our marketing communications, and in that regard a big brand agency is no longer the best fit for our needs,” said Roger Beaumont, director of marketing & communications for MediaWorks TV.
“We have already been managing some of our creative for TV3 in-house (as is the case for C4) and we intend to do more in-house creative and to freelance out some projects as well. Our media buying for TV3 remains with our excellent colleagues at Spark PHD.
“Colenso has done some tremendous work for TV3 over the last 20 years, and we thank them for their contribution to the success of the Network. Our current account service team of Angela Watson, Karla Fisher and Virginia Frankovich has been a pleasure to work with, and we thank them for their hard work,” said Beaumont.
7 Comments
tough on the team. Particularly karla who is outstanding.
Even tougher for her that she will be working on TVNZ again whom she had at Saatchi. Groundhog Day.
What about all that award winning work they did together? Didn’t it work?
stink.
times have changed for global agencies….
Come on, TV3 clearly jumped before they were pushed. Nothing to do with not wanting a big brand agency.
Oops, the awards cash cow has left the building