Digipost launches san and tapeless grading
Leading Auckland post production house Digipost has launched new services for their advertising division, to streamline and accelerate delivery of commercials.
Digipost switched on access to their new high-speed Storage Area Network (SAN) solution for commercial projects in July. The SAN provides Flame artists, editors and colourists instantaneous access to project data stored centrally, removing the need to transfer files between systems and allowing multiple suites and operators access to projects at the same time.
Thecompany has also implemented a tapeless grading system utilisingBaselight Transfer (BLT) and Baselight FOUR, improving workflow andremoving the need to transition to tape.
DigipostGM Stephen Douglas describes the enhancements as ideal for largemulti-commercial projects, like the six-spot 2 Degrees campaigncompleted at the facility recently.
“Asan agency you are likely to have deadline pressure from the client, andas a production company you will be working very hard to deliver ontime, to budget and brief. We can assist you, with the intelligent useof these new services.”
Douglasexplains that, if a producer has large quantities of RED data files orscanned dailies from Spirit, they can drop them in the SAN and soonafter be working on the job, in several suites at once if required.
“There’s no more waiting for your project to come in from another system, no need to pull down a file into Flame itself”, continues Douglas. “We can work on it in real-time while it sits right there on the SAN. Andif you are in a super hurry we could throw as many Flame and Smokeartists at it as you need – same project, same data, same time.”
Digipost’s new tapeless grading service packs a punch of its own, as senior colourist Dave Gibson explains: “Usingthe BLT, we can ingest RED files, process to Avid MXF and output tohard disk drive in just three times the running time of the originalfootage.”
“That’sblisteringly fast compared to what most folks are looking at and you’regetting a top level colourist on the job, who can also grade yourfootage, much like the service we provide for large film based projects.”
Demandfor Digipost’s long-form services continues to produce technical andcreative benefits for advertising clients. Recent imports, UK Flameartists Richard “Richie” Betts and James “Jimmy” Corden, initiallyengaged in long-form work, are now coming on-stream for commercials.
Disney/ABC’shit television series ‘Legend of the Seeker’ and US company StarzMedia’s greatly anticipated show ‘Spartacus’ are currently in post atthe facility, accessing the SAN’s super-fast and secure capabilities.
Long-formprojects create huge volumes of data making management, accessibilityand speed of delivery key drivers for digital innovation such as SAN,at Digipost.
To discuss these new services or to view work contact Stephen Douglas – phone +64 9 630 1770, email stephen@digipost.co.nz.
2 Comments
May not be sexy, but bloody useful! Go Digipost!
Cutting edge stuff! I’m impressed!