Orcon makes a Special appointment

Special has won the Orcon account following a three-way pitch against Publicis Mojo and Silk.

Orcon is a pioneering telecommunications provider that was first to unbundled broadband for New Zealanders and is now the fourth largest provider in the country. Last week Orcon was confirmed as offering the fastest broadband service in New Zealand (Epitiro survey).

The account win coincides with the arrival of Special’s new managing partner, ex-Colenso group account director Michael Redwood.

“This is a very exciting win for us. Orcon is an innovative company and has a record of being the consumer champion in this industry,” says Redwood.

“Orcon has a great product, a smart team, and ambitious plans for expansion as a telco. They are nimble and unconventional and that suits Special perfectly.”

Special will handle all marketing for Orcon and Orcon owned pre-pay brand, Kiwi Online. Orcon’s head of brand and communications Duncan Blair says the pitch was extremely competitive: “Special blew us away with their insight and creativity. We feel they are the perfect partner to help tell our story, and help us become the communications provider of choice for New Zealanders.”