DDB trades places for Starship Foundation
August 31 2009, 7:57 pm | | 9 Comments
A parent would do anything to take the place of their sick child. Toraise donations for the Starship Foundation, DDB New Zealand and SweetShop director Steve Ayson turned this thought into a deeply moving spotfor Starship Hospital.
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Creative Team: Brett Colliver and Natalie Knight
Agency Executive Producer: Judy Thompson
Agency Producer: Kim Baldwinson
Director: Steve Ayson
Producer: Cindy Kavanah
Production Company: The Sweet Shop
DoP: Ian McCarroll
Editor: The Butchery
Sound Studio: Liquid Studios.
Music: Grizzly Bear.
Post Production: Perceptual Engineering.
Account Director: Sandra Jonkers
Account Manager: Vanita Mistry
9 Comments
I liked this, especially his beard.
Beautiful ad. Thought I’d get in first before the DDB haters sharpen their axes.
i liked it. interesting to see ayson doing something other than comedy well. bravo.
The little boy is fantastic talent!
Finally an ad we can all care about. Well done, love it.
This is a touching ad, i love it. awesome awesome talent.
Hats off to DDB. Beautiful ad. Deserves to win heaps of awards. And I bet it works too (unlike that Alzheimer’s crap)
I reckon that Steve Ayson could do quite well.
Amazing ad. You guys did awesome