Gigantic hole used for True Blood promo
August 31 2009, 11:43 am | | 3 Comments
This is a creative use of a waste of space to promote the True Blood series, which airs Wednesdays on Prime.
(The gigantic hole behind it, is the result of a huge construction project that was brought to a standstill because of the credit crunch.)
3 Comments
Whatever happened to the “not your usual…” campaign? I quite liked it.
Yeah I liked the “not your usual” campaign too, it looked like it would be effective in building a brand for Prime too, but I guess it would be harder to do award winning work if they continued in that vein, And it seems that the whole reason NZ agencies have TV stations as clients is to win awards.
I like how the art direction of the ‘Not your usual’ campaign was repeated for 2 Degrees.