Colenso wins August Newspaper Ad of the Month
For a 3rd month in a row, Colenso BBDO has taken out NAB’s Newspaper Ad of Month. Their
winning newspaper ad for August was for TV3 “America’s Next Top Model”.
The ad was also a recent Bestads global Top 6 Print of the Week winner, and surely destined for award-show success this year and next.
“A stand out ad that makes you laugh,” agreed judges Steve McKenzie (Publicis Mojo), Basil
Christensen (Ogilvy) and Murray Watt (DraftFCB).
Credits for the winning ad:
Art Director: Sarah Longworth
Copy Writer: Mick Stalker
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Gabrielle Buckle and Nigel Sutton
The Dog: Zadie Wah
The winning ad will be sponsored into 2010 Axis Awards, and the winning creative team will
receive $250 cash. The ad will also appear in the “What’s New” section of the September
issue of AdMedia and is an automatic finalist for The Newspaper Ad of Year.
See full details of the winning ad at www.nabs.co.nz (Inspiration/Ad of the Month).
8 Comments
Simple and funny.
Nice one. Hats off.
I don’t get it? It’s just a dog and rope and nice photo. Who is it for and where is the logo.
Is it a teaser ad?
Cute. Now the real question, where’s some more gossip on the M&C catastrophe?!
Never saw it in the paper. Hmmm
It’s been done twice before. Once for a diet food, the second time for… a diet food.
The first time was in a One Show from about 8 years ago, the second time I saw it in an Archive.
This should have been picked up. Can someone please add another page to that classic yet to be unfinished book called Ads That Have Been Done Before And Passed Off As Original.
We all know who the author is.
clearly you’re not reading enough of the Te Kuiti Daily then
Diet Pepsi, I think it was. Singapore?
Done before? I have heard that too. If so, or true, can examples be posted.
Curious.