Westpac expects 100% from .99
Westpac New Zealand has selected .99 as its new retail advertising agency, taking over from Creative Juice, which has downsized its business.
The retail advertising role incorporates retail strategy and campaign point-of-sale development plus in-branch communications including brochure-ware, sales collateral and staff engagement programmes.
Westpac New Zealand General Manager of Marketing, Ian Sutcliffe, says he is looking forward to .99 challenging the status quo and providing some fresh perspec! tives to benefit Westpac customers: “Along with strategic thinking and creativity, we were seeking an agency able to deliver quick material turnaround for short lead-time jobs and competitive market responses as well as meeting local area marketing demands,” says Sutcliffe.
.99 will work collaboratively with Saatchi and Saatchi, Westpac’s brand advertising agency, to bring the Westpac brand to life.
6 Comments
NBR todays says expect the brand account to move to College Hill soon. Interesting…
They must not have heard that .99 moved to Richmond Road…
I did not know Westpac did retail? It must be pretty much just changing interest rates every couple of months after Allan Bollard has has spat on the news.
Banks would be the most boring accounts to work on, could you call it creative?
Throw it into studio i say! Get the $25 hour mac master to bang it out.
God i love retail…..
‘work collaboratively with Saatchi and Saatchi’, is there an example of that somewhere?
Saatchi’s can’t even collaborate internally – I would give it 8 months before Nelly rides over Sonya and takes the whole account
What do you mean, does Westpac do retail? Who does “brand”? Not the airlines, not the fast food companies, not the fuel companies, not the soft drink companies… Who’s laughing now, Lion-chasers?