Colenso takes out PSA Grand Prix at Ad Stars

September 2 2009, 10:47 am | BY Lynchy | 2 Comments

Alzheimers.jpgmatchbox-chase.jpgAcampaign of three viral films for Matchbox toy cars and a tvc forAlzhimers have taken out the two top awards at the Ad Stars 2009 BusanInternational Advertising Festival. Part of the Grand Prix prize isUS$10,000 cash to each of the winners.

Colenso BBDO Auckland’s Alzheimer’s New Zealandspot won the PSA Grand Prix. It shows a woman exiting her car to postsome mail, but when she turns around her car is not there causing herconfusion, anxiety and frustration – the symptoms of Alzheimers.

O&M Hong Kong’sMatchbox campaign featured footage of high speed action with a childcreating the sound effects of the racing cars. Campaign Brief Asia canonly source one of the spots from the campaign which you can view here:

Matchbox_Cars.mpg

Adstars_pic3.jpgThere’sa lot to like about Ad Stars. The Ad Stars 2009 Busan InternationalAdvertising Festival has just concluded after a three day festivalheadquartered at the Haeundae Grand Hotel in the Korean resort city ofBusan. Already internationally-acclaimed for the Busan InternationalFilm Festival, now in its 14th year, the city of Busan is determinedto promote its creative reputation and is heavily investing in thefuture of the AdStars Festival.

This was only the second year ofAd Stars and already you can see that the Festival has a lot ofpotential for the future. Certainly, as the news and understanding ofthe Festival spreads outside of Korea, Japan and China the number andquality of entries to the creative competition will skyrocket.

AdStars_Judging6.jpgAdStars has aims to grow into a major worldwide advertising festivaland, apart by being very well organised by a very professionalorganising committee headed by Chairperson Mrs Eui Ja Lee (pictured left), they have four major advantages over other Asian-based festivals like AdFest and Spikes Asia:

Firstly,There is no cost to enter. Entries to Ad Stars are free. This is due tothe financial support of the city of Busan and a host of sponsors thatwould leave any festival world-wide green with envy. Campaign BriefAsia believes this offers a unique opportunity to CD’s with limitedaward submission budgets to test their campaigns with the Ad Stars jurybefore entering work into the bigger and expensive internationalshows.