Rentokil outdoor: There’s never just one
September 4 2009, 1:37 pm | | 2 Comments
Using special reflective inks illuminated by street and carheadlights, Rentokil, via Republik Auckland, illustrated that where there’s one roach,there will be others lurking somewhere in the darkness.
Creative Director: Andrew Sims
Copywriter: Duncan Blair
Art Director: Greg Wylie
Account Managers: Macka & Tobba
2 Comments
I really like this alot – simple but clever. A small point though – just a shame it doesn’t work in its entirety i.e you have to see it in the day and at night. Some people may only see this once in the day. (Even though the message is clear just in the day). But other than that I like very much.
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