Jackie Shaw joins New Zealand Post

New Zealand Post Targeted Communications has announced another high-profile appointment, with direct marketing expert Jackie Shaw joining the team as Client Solutions Manager for Agencies and Integrated Media.

Shaw’s role is to influence, educate and create partnerships with advertising agencies throughout New Zealand through the use of direct marketing, consumer insight and analytics. Her last 17 years working on strategic planning and account management in a number of New Zealand’s leading agencies, including most recently at RAPP as Group Account Director, have given her both the skills and the contacts to do this.  

Says New Zealand Post Targeted Communications General Manager Dr Sohail Choudhry: “Advertising agencies are an essential part of our business and make decisions every day on the best channels to market their clients’ products and services. 

“New Zealand Post Targeted Communications understands the importance of having a representative on our team who knows first-hand how agencies tick and understands the broader media environment – and in turn is able to provide them with the best direct marketing solutions. We know Jackie will deliver huge benefits to our clients and the DM industry as a whole.” 

Shaw will work closely with other media channels including television, cinema, online and radio to promote collaborative working relationships and, with the objective to grow the 1-2-1 channel, promote bundled solutions incorporating mail for agencies and advertisers.