Toyota, Saatchi’s sued for ‘terror campaign’
October 5 2009, 9:30 am | | 2 Comments
AdAge reports that Toyota Motor Sales USA and agency Saatchi & Saatchi Los Angeles, engaged in a bizarre, online “terror marketing campaign” that frightened and harassed thousands of consumers via e-mails, according to a lawsuit filed Sept. 28 in Los Angeles.
2 Comments
What were they thinking of?
pretty obvious really. pranking your friends makes you want to buy small toyota cars.
wonder why i didn’t think of it.