New Zealand produced www.myheartwill.com offers a totally new kind of social media tool

Walkleyaward-winning journalist, Jill Margo, film producer and new media guru,Chris Adams and Whale Rider’s, John Barnett, have come together tolaunch www.myheartwill.com – a new media project that is ground-breaking, heart-felt and personally relevant to them all. 

MyHeart Will is a social legacy network that offers worldwide users thechance to create, share and store their memories in a safe, private andsecure environment that will live on for generations to come.

TheAustralian-born concept, www.myheartwill.com goes live today, produced by New Zealand-based independent multi-media entertainment company, Satellite Media.

The concept was inspired by Jill Margo’s best-selling book ‘LivingOn’, which she co-authored with her daughter, Emily.The book is a guide to creating personal legacies – how to capture yourlife, memories, thoughts and expressions – in a ‘leave behind’ formatfor your loved ones.

John Barnett, a closefriend of Jill’s and critically acclaimed film producer, responsiblefor films such as Whale Rider and Sione’s Wedding, captured the ‘LivingOn’ concept and decided to translate it into a web-based format. 

www.myheartwill.comenables individuals to create a legacy of their lives in the form of avirtual ‘safe box’, a haven where treasured memorabilia and dedicatedexpressions of love are stored and protected, supported bystate-of-the-art technology.  

Theconcept of ’emotional legacies’ is something that Jill Margo has beenpassionately involved with for a while; “It started as a favour for afriend who knew a young mother of three who was dying and was in greatdistress about how her children would manage without her. She wanted toleave them with a sense of herself, her love, faith and memories.  Idrew up a simple plan to help her make a tape.  And, it was this planthat formed the basis of ‘Living On’.

“Mostpeople plan to leave a material legacy.  They have a legal will, whichallocates their material belongs. But some people want to leave morethan just belongings.”

“My Heart Will is anextension of ‘Living On’. By using the internet as a storage space forthese memories, they can never be lost or damaged.  It is a simple andsecure way of gathering important memories, photos and documents thatare too precious to lose.”

“Over the 18-monthswe’ve been building the site, we’ve learned it’s as much a tool toadopt throughout your life, rather than just a parting gift for thoseyou leave behind.

“Every single person we’veshared the concept with says the same thing – ‘I want to start onetomorrow.’ And they’re all ages, all stages of life, from alldenominations.

“People have a genuine desireto capture their lives. Other on-line platforms already exist thatserve part of this function, but they’re frenzied, they’re fast,extremely public and by nature, pretty superficial. 

“Here is a conscience-driven, thoughtful, evocative web-based tool that takes social marketing to a much deeper level.”

Sotoo believes new media pioneer, Chris Adams, founder and president ofLA-based, Orbit Media Group, who has been involved in the structure andtechnical capability of the site. 

When Adams was invited to work on www.myheartwill.com, he leapt at the chance.

“Johntook me through the concept and I honestly thought it was one of thebest ideas I’d heard for years. A place for the thoughtful, deep andmeaningful to thrive.”

“www.myheartwill.com isa totally new kind of social media tool that builds on the wake of itspredecessors Facebook, MySpace, Twitter – phenomenal new interactiveplatforms that have dramatically changed the way we communicate,virtually overnight.

“As engaging andentertaining as they are, the speed at which we are being asked tointeract within these platforms is rampant. This is great for instantconnection and real-time updates, but when it comes to sharing thestories and content that comprise a person’s life, they are lacking -this is where www.myheartwill.com comes into play.”

“www.myheartwill.comis a whole new consumer proposition. It takes us on a totally newjourney – there’s no hurry to build your own legacy, it can be assimple or as complex as you like.  You have your whole life to tellyour stories, or you can create something meaningful in an hour!”

Chris’credentials are phenomenal, having been central to the creation andsuccess of web institutions and mega-brands, E-Bay, Amazon andFacebook. Chris also created Participant Productions whose goal is tocreate entertainment that inspires audiences to make social change. Films have included Syriana, North Country, Good Night and Good Luck,MurderBall and An Inconvenient Truth.  All of which have earned a raftof critical acclaim.

www.myheartwill.com has been produced by New Zealand-based independent multi-media entertainment company, Satellite Media.