Breast Cancer Foundation: Beware of the blob
October 23 2009, 10:53 am | | 3 Comments
In this TVC via Colenso BBDO, Auckland we watch as a small andseemingly harmless blob grows to become a serious problem for a NewZealand family.
3 Comments
Realise negative comments don’t make the blog any more, but really, does this analogy work? I mean breast cancer doesn’t force you out of your home (like a drug or gambling problem might). It kills people. Feels like a bottom drawer execution shoehorned into the wrong brief.
It’s easy to get. Lumps start small, and can be dealt with early. But if ignored, they can grow to become a huge problem, affecting not just the person with it, but also those in their lives, ie the family, the household.
Do they TV ads for real clients there?