Iggy ready to re-record ‘The Passenger’
As previously reported by CB, Curious Film and Auckland’s Special Group persuaded Iggy Pop, the Godfather of Punk, to re-record one of his best-known tracks, ‘The Passenger’, in a campaign for New Zealand broadband provider Orcon.
To launch the campaign, Curious director Daryl Ward shot two teasers starring Iggy as he invites “guitarists, drummers, vocalists, dancers, bass players, and people who like to take their shirt off” to audition for his new band, which will perform live on 30 October 2009 in a live online cross with Iggy’s Miami studio.
Hundreds of Kiwis – some talented, others peculiar – have already auditioned online, and their videos can be viewed at www.facebook.com/orcon
Auditionsclosed today. Therefore, Iggy will now select eight Kiwi musicians toperform from their own homes, while Darryl Ward flies to Miami to shootIggy in his studio.
The footage will be used in TV commercials and a music video to promote Orcon’s Next Generation broadband services.
“It’sa ingenious way of showcasing technology in an interesting, relevantway. As far as we know, nothing like this has been done before,certainly not in New Zealand, and certainly not with a legend likeIggy,” says Matt Noonan of Curious Film.
The campaign is the first work for Orcon by its new advertising agency, Special, which won the account after a competitive pitch in August.
“We’re really excited,” says Special managing partner Michael Redwood. “Orcon is very focused and likes to do things differently – which was why we were so keen to work with them. This campaign is going to be a great real-time online event – with a bit of rock and roll.”
Watch the live re-recording of ‘The Passenger’ online on 30 October 2009.