Ogilvy touts Paeroa as world-class destination
October 23 2009, 10:23 am | | 3 Comments
Paeroa, the small, rural town in the middle of New Zealand, is hometo not very much, aside from the country’s national fizzy drink Lemon& Paeroa (L&P).
So Ogilvy Auckland created ‘Tourism Paeroa’, launching a campaign to promote Paeroa as a world class touristdestination, rivaling the likes of Paris and New York, launched with a30 second TVC, followed by 12 x 3 minute documentary-style online’webisodes’.
3 Comments
great work Ogilvy!!
bloody funny! Honk if you love Paeroa!
These are very funny. Well done Mike and Johnny…great work, has pazazz!