In the cinema, don’t make The Hulk angry
October 27 2009, 9:06 am | | 2 Comments
SKY TV was hosting the New Zealand television premiere for ‘The Hulk’.To advertise this DDB New Zealand created a world first: aninteractive, voice activated cinema ad that demonstrated what happenswhen you make The Hulk angry.
2 Comments
I’m confused. What was the world first? The fact that it was done in a cinema? It’s certainly not the technology, that’s at least 2 years old.
http://bestadsontv.com/interactive_details.php?id=7111
I think that’s quite clear, “a world first: an interactive, voice activated cinema ad”.
I’m pretty sure Saatchi’s didn’t invent this technology either.