NZ Post offers free direct marketing workshops
Helping Kiwi businesses and advertising agencies get the most from direct mail is the goal behind a series of free workshops from New Zealand Post Targeted Communications starting next month. Aimed at agencies, marketing departments or anyone planning mail-based communication, the workshops are designed to provide a comprehensive working knowledge of the intricacies of direct mail, as well as a guide to working with New Zealand Post.
Presenters at the workshops will include senior managers and in-houseexperts from New Zealand Post Targeted Communications. The firstworkshop is on Thursday 12 November 2009 at The Media Centre at 2 WattStreet, Parnell, with numbers limited to 25 – Saatchi DGS CD MattShirtcliffe (pictured) is the guest speaker.
The workshops will cover everything from direct mail processes, to dataand consumer insights and innovation. Top creative directors from localagencies will also provide case studies on effective and creativedirect marketing campaigns.
Jackie Shaw, Client Solutions Manager for Agencies and Integrated Mediaat Targeted Communications, says the workshops were born out of adesire to ensure agencies and businesses are getting the most out oftheir direct mail communication: “We know direct mail can be amazinglycreative and effective, but not everyone knows how to achieve the bestresults. Our goal is simple – to make data-driven direct marketingeasier for Kiwi businesses and advertising agencies.”
For more information on the workshops, please contact Jackie Shaw on 09 367 9680 or email Jackie.shaw@nzpost.co.nz
9 Comments
Perhaps Post could look at itself and take some of this ‘advice’ on board. Rather than talking about it how about taking a leadership position by actually doing some quality direct marketing.
I imagine they have taken his “advice”. There is a photo of Matt involved, that level of self promotion is pretty consistent with his usual starting point.
Simply by having this session they are missing the point on what they should be doing.
Wow, you geniuses might be on to something – Maybe TV stations shouldn’t ever run press or billboard ads advertising themselves? Magazines shouldn’t have internet sites, and radio stations should only use radio ads on other stations to advertise? Broadband companies could just advertise on the internet. Don’t just share your ideas here guys, why not write us up a full article in admedia next month exposing this stupidity in advertising.
Tell people your funny or tell a funny joke. The point being the best form of self promotion is by doing not talking. If you’re not even using your own channel/s then what message does that send?
By that logic, 7:50, none of our clients need to advertise. they just need to put their heads down and “do” well. Word of mouth will take care of the rest.
See you at the dole office.
10:43 you so don’t get the point. Case closed.
oh god. it’s enough to make you poke your eyeballs with sharp sticks.
Is NZ post really that bad. He! give them chance!