Y&R wins October NAB Ad of the Month

Burger King’s KO ad that appeared the day after David Tua’s knock out triumph has scooped the NAB’s October Newspaper Ad of the Month. The winning ad was created by Y&R.

“It was a great, very effective use of newspapers short lead time, being able to push that ad out so fast against a tight deadline” said the judges Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughan Davis from Y&R – who abstained from the final selection as a judge from the winning agency.

Agency: Y&R

Client Company: Burger King NZ

Creative Director: Vaughn Davis

Art Director: Cory Bellringer and Nicole Hetherington

Copy Writer: Matt Sellars and Simon Fowler

Suits: Katherine Sliper and Paula Kelly

Client: Rachael Allison

Thewinning creative team receive $250 cash and the ad is sponsored by theNAB into the 2010 Axis Awards. The ad will also appear in the “What’sNew” section of December’s AdMedia and becomes a Finalist in the 2010$10,000 Newspaper Ad of Year competition.

Runner up was DraftFCB’s Halloween Mini ad. The judges also commendedthe ongoing quality of the Pak n Save campaign and the strength of artdirection in the current Monteiths press work. 

To view October’s winning ad and other Finalists in the current Newspaper Ad of the Year series visit the NAB website.