Adshel goes mobile in 2010

Adshel has launched its new market offering for 2010 with 11 redefined campaign packages. The new packages include the reveal of a remarkable new innovation in out of home advertising – New Zealand’s first mobile out of home network.

Scheduled to launch in the first half of 2010, Adshel’s mobile package represents an integrated strategy of mobile and outdoor media as it triggers consumers to engage and interact with a brand outside their homes through a network of 20 Bluetooth shelters and various mobile technologies like QR codes, MMS and SMS.

Guided by client demand, their most popular campaign packages, forexample the FMCG and the Auckland LINK Bus Route packages, have beenslightly optimised and refined, whereas the Adshel Youth pack has beenbroken into two to target this attractive demographic group morespecifically and respectively in their education environment as well asthe ‘Third Place’ where they meet friends, socialise and entertainthemselves.

Off the back of a year that has not been without its challenges foradvertisers and the media industry alike, Adshel acknowledges thesignificance of accountability and effectiveness going into 2010.

“By living our brand values – innovative, creative, forward thinkingand dynamic – we have been able to perform strongly this year andthrive in a difficult market,” says sales director Pauline Hanton. “Wewill continue to build on this in 2010 and are very excited about thepending launch of our mobile offering. Street furniture is the mosteffective outdoor medium to prompt consumers to experience mobilecontent, instantly trigger a call to action and effectively deliverinteractive mobile campaigns. Advertisers will be able to measure thenumber of interactions and the most popular downloads for eachlocation. At a time when accountability is key, an integrated strategyof mobile and outdoor has never been more relevant.”

For more information on our 2010 campaign packages, contact your Adshel representative or visit adshel.co.nz