Smart choice: Brent off to BBDO San Francisco
November 10 2009, 3:30 pm | | 8 Comments
EXCLUSIVE – CB hears that Colenso BBDO chief Brent Smart will soon be transferred to the CEO role atBBDO San Francisco. Calls to Smart went unanswered but one agency insider says a more detailed announcement is expected onFriday morning.
Smart, together with ECD Nick Worthington, was the driving force behindColenso BBDO’s success in recent years, including winning CampaignBrief’s NZ Agency of the Year title in 2008.

8 Comments
And the chess game continues. Baylo to Colenso???
is that you Baylo?
But the question is surely, what has happened to his something-about-mary hair do?
Has something happened for it to lose its special sticky up sparkle??
These are the issues people, we need to focus.
If this is true then there is now a crisis of talent leaving or left the building. Two senior creatives are also reportedly off. What or who is driving this?
Congratulations Smarty – what a fantastic opportunity for you. Go forth and conquer the States then come back to the Clemenger fold one day…
I just wish people with adjectives for surnames stop moving around because the puns in news stories and comments are driving me crazy.
Gutted. Sux for Colenso.
What’s the betting that Hurman follows soon after?