TBWA\ splits with Westfield
After a three year stint, TBWA\Tequila\, Auckland has parted company with Westfield.
“We’ve enjoyed a very productive and positive relationship with Westfield and the agency has produced strong results and really successful campaigns which we’re proud of,” says David Walden (pictured), CEO of the TBWA\ Group of Companies.
“But after three years and a lengthy process where we repitched for the business, a decision has been made to conclude the partnership. It was always going to be a big ask for us but they’ve decided they need a different style of agency and now that the cards have been dealt we wish them well for the future.
“It’s a turbulent time in the industry and there is no agency in thecountry that’s immune to change. Client relationships are no differentand while we’re sad to see Westfield go we’re staying focused on seeingout the year strongly by producing the sort of creative work that hasbuilt our world class reputation,” says Walden.
7 Comments
So FCB won it??
i prefer tbwa lost it
Shame. TBWA are a good agency.
TBWA making it sound as if they resigned the account.
They didn’t. They pitched and lost.
Far too many over-sensitive people in that agency. And whats with the skull and crossbones thing? Grow up. Makes them look like a bunch of kids playing at being ad men.
i know Sugar was pitching
do not talk ill of the skull and crossbones
Skull and crossbones, grow up indeed. Sounds like a cult. Maybe “The Bloodster” should go to FCB and join their cult.